Answered: - MISM 3115/3109: Principles of IT Management Social Media Strategy

Please answer the following attached document. social media assignment

MISM 3115/3109: Principles of IT Management

 

Social Media Strategy Assignment

 

For this assignment, you will take the role of a consultant who has been asked to evaluate a local organization?s use of social

 

media and make recommendations on the types of social media that will be most effective for the company. Organizations

 

should be small/medium size businesses, non-profits (like PAWS, CSU Rec Center, Bull Creek Golf course, CORTA

 

Tennis, etc.) or government entities. Complete the items below and upload a copy to the Dropbox on CougarView. Students

 

can work in teams of 2 for the assignment.

 

INSTRUCTIONS: Your assignment should be organized as a professional business report with three sections:

 

1. Introduction: Identify the organization and state the type of business it is in, the target market, and the purpose of

 

the organization?s social media strategy (to build awareness, to raise funds, sell products or services, to provide

 

information to customers, to promote events, etc.). Include a link to the company/organization?s website in your

 

introduction paragraph.

 

2. Analysis: Using the template below, for each of the top five commonly used social media platforms, indicate (1)

 

whether the organization is currently using the platform (or not), and (2) evaluate how effectively they are using it.

 

(For example, does the organization have a Facebook page and is it up to date? Does it provide value to the

 

organization?s customers? Is it effective? Is it needed?). Be sure to include a link to each of the sites and clearly

 

discuss any metrics commonly used to evaluate the platform (e.g., # followers, # Likes, etc.). If the organization

 

uses a platform not listed, include it in the table and evaluate it as well.

 

3. Recommendations: Based on your evaluation, include a 2-3 paragraph summary with your recommendations for

 

the organization?s social media strategy. Indicate whether you feel the company would benefit from using a platform

 

it is not using, or doing so ineffectively, and discuss how. If a certain platform is not recommended, discuss the

 

reason(s) why. Use examples of similar sites, metrics, illustrations, tables, etc. as needed to support your

 

recommendations.

 

 

Below is a sample of the template including sample wording for a Flower Shop (example only)

 

Platform

 

 

Active

 

 

Evaluation {Insert Your Organization Name Here}

 

 

No

 

 

Lewis Jones Flower shop has a company FB page

 

https://www.facebook.com/LewisJonesFlowersGifts however it is not actively

 

maintained and the content is dated. Because the company does not have a website, the

 

FB page offers the best opportunity to communicate sales and news to customer. Daily

 

and weekly updates should be posted with emphasis on holiday events where gifts and

 

flowers are in demand? (Add more related to use of Like button, promotional

 

strategies?)

 

Using Twitter is a low cost and effective way to stay in touch with customers and can

 

easily be linked to the FB account so updates and photos feed to the company?s Twitter

 

account without additional effort? add further discussion here.

 

 

No

 

 

The organization would benefit tremendously from establishing an Instagram account.

 

Photos are particularly effective in the flower industry and Instagram offers an

 

effective platform for showcasing flower arrangements for special events and holidays.

 

 

No

 

 

Pinterest offers one of the best medians for reaching certain customer groups,

 

especially for weddings, showers, etc. where examples of decorating with flowers and

 

photos of arrangements are very effective?.

 

 

Yes

 

 

No

 

 

YouTube is not recommended for the flower shop at this time because? (Explain your

 

answer/rationale if not recommended).

 

 

Overall Summary and Recommendations: (Include a comprehensive recommendation in this section based on your

 

analysis of the effectiveness of the organization?s current use of social media. Sample illustrations, etc. or examples from

 

other organizations should be included as part of your recommendation).

 

Assessment:

 

Criteria

 

Completeness of Analysis & Recommendations

 

Professionalism of analysis (layout, grammar,

 

presentation of report).

 

 

Weighting

 

75%

 

25%

 

 



 

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