Question Details
Answered: - MISM 3115/3109: Principles of IT Management Social Media Strategy
Please answer the following attached document. social media assignment
MISM 3115/3109: Principles of IT Management
Social Media Strategy Assignment
For this assignment, you will take the role of a consultant who has been asked to evaluate a local organization?s use of social
media and make recommendations on the types of social media that will be most effective for the company. Organizations
should be small/medium size businesses, non-profits (like PAWS, CSU Rec Center, Bull Creek Golf course, CORTA
Tennis, etc.) or government entities. Complete the items below and upload a copy to the Dropbox on CougarView. Students
can work in teams of 2 for the assignment.
INSTRUCTIONS: Your assignment should be organized as a professional business report with three sections:
1. Introduction: Identify the organization and state the type of business it is in, the target market, and the purpose of
the organization?s social media strategy (to build awareness, to raise funds, sell products or services, to provide
information to customers, to promote events, etc.). Include a link to the company/organization?s website in your
introduction paragraph.
2. Analysis: Using the template below, for each of the top five commonly used social media platforms, indicate (1)
whether the organization is currently using the platform (or not), and (2) evaluate how effectively they are using it.
(For example, does the organization have a Facebook page and is it up to date? Does it provide value to the
organization?s customers? Is it effective? Is it needed?). Be sure to include a link to each of the sites and clearly
discuss any metrics commonly used to evaluate the platform (e.g., # followers, # Likes, etc.). If the organization
uses a platform not listed, include it in the table and evaluate it as well.
3. Recommendations: Based on your evaluation, include a 2-3 paragraph summary with your recommendations for
the organization?s social media strategy. Indicate whether you feel the company would benefit from using a platform
it is not using, or doing so ineffectively, and discuss how. If a certain platform is not recommended, discuss the
reason(s) why. Use examples of similar sites, metrics, illustrations, tables, etc. as needed to support your
recommendations.
Below is a sample of the template including sample wording for a Flower Shop (example only)
Platform
Active
Evaluation {Insert Your Organization Name Here}
No
Lewis Jones Flower shop has a company FB page
https://www.facebook.com/LewisJonesFlowersGifts however it is not actively
maintained and the content is dated. Because the company does not have a website, the
FB page offers the best opportunity to communicate sales and news to customer. Daily
and weekly updates should be posted with emphasis on holiday events where gifts and
flowers are in demand? (Add more related to use of Like button, promotional
strategies?)
Using Twitter is a low cost and effective way to stay in touch with customers and can
easily be linked to the FB account so updates and photos feed to the company?s Twitter
account without additional effort? add further discussion here.
No
The organization would benefit tremendously from establishing an Instagram account.
Photos are particularly effective in the flower industry and Instagram offers an
effective platform for showcasing flower arrangements for special events and holidays.
No
Pinterest offers one of the best medians for reaching certain customer groups,
especially for weddings, showers, etc. where examples of decorating with flowers and
photos of arrangements are very effective?.
Yes
No
YouTube is not recommended for the flower shop at this time because? (Explain your
answer/rationale if not recommended).
Overall Summary and Recommendations: (Include a comprehensive recommendation in this section based on your
analysis of the effectiveness of the organization?s current use of social media. Sample illustrations, etc. or examples from
other organizations should be included as part of your recommendation).
Assessment:
Criteria
Completeness of Analysis & Recommendations
Professionalism of analysis (layout, grammar,
presentation of report).
Weighting
75%
25%
Solution details:
Answered
QUALITY
Approved
ANSWER RATING
This question was answered on: Oct 07, 2020
PRICE: $15
Solution~000.zip (25.37 KB)
This attachment is locked

Pay using PayPal (No PayPal account Required) or your credit card . All your purchases are securely protected by .
About this Question
STATUSAnswered
QUALITYApproved
DATE ANSWEREDOct 07, 2020
EXPERTTutor
ANSWER RATING
GET INSTANT HELP/h4>
We have top-notch tutors who can do your essay/homework for you at a reasonable cost and then you can simply use that essay as a template to build your own arguments.
You can also use these solutions:
- As a reference for in-depth understanding of the subject.
- As a source of ideas / reasoning for your own research (if properly referenced)
- For editing and paraphrasing (check your institution's definition of plagiarism and recommended paraphrase).
NEW ASSIGNMENT HELP?
Order New Solution. Quick Turnaround
Click on the button below in order to Order for a New, Original and High-Quality Essay Solutions. New orders are original solutions and precise to your writing instruction requirements. Place a New Order using the button below.
WE GUARANTEE, THAT YOUR PAPER WILL BE WRITTEN FROM SCRATCH AND WITHIN A DEADLINE.
