Question Details

Answered: - MRKT 310 Principles of Marketing Week 3 Writing Assignment


MRKT 310 Principles of Marketing

Week 3 Writing Assignment

Consumer Behavior:? How People Make Buying Decisions

Learning Outcomes

Model of Consumer Behavior: ?Environmental factors. ?Student can use the model of consumer behavior to identify those environmental factors most likely to affect the consumer decision making for a specific product or service.

Model of Consumer Behavior: ?Consumer factors.? Student can reference the model of consumer behavior to identify the consumer factors most likely to affect the decision making for a specific product or service.

Role of Involvement in purchase decisions.??Student can identify the role of consumer involvement applicable to a specific product or service offering and how that level of involvement affects the type of decision making. ?

Consumer decision-making process.??Student can identify how marketing strategy can influence each of the eight steps in the consumer decision-making process. ?

Directions

  • Refer to the product or service you selected at the beginning of the semester. This week you want to take a closer look at what consumer factors may be relevant for customers considering buying your product or service offering.? This will require some critical thinking on your part based on your own behavior if you are a customer yourself, or you may want to talk to others who have purchased the product.? Sometimes you can find clues when looking at the product or service?s marketing messages that may be addressing some of these factors. ?
  • You will be relying less on what you read in the literature and more on your critical thinking skills and your ability to apply the marketing concepts to your product or service. ?You won't be able to find 'right' answers to the questions anywhere, so don't waste time looking. ?You need to reason your responses based on what you now know about your product or service, its customers and the marketing concepts discussed in the course to date. ?
  • Prepare your assignment beginning with a title page with your name and the product or service. ?Then answer the following four questions in order and number the beginning of your response to each question. ?
    1. Consumer Behavior Model:Environmental factors.? Refer to the week's readings and the model of consumer behavior, identifytwoof the most important environmental factors you think are relevant to the customers of your product or service offering. ?Explain your choices.
    2. Consumer Behavior Model:Consumer factors.? Refer to this week's readings and the model of consumer behavior, ?identify thethreemost important consumer factors you think are relevant to the customers of your product or service offering. ?Explain your choices.
    3. Role of involvement in consumer decision-making.?Identify the level of involvement a customer of your product or service might use to make a purchase/no purchase decision.? Then, discuss which type of buying behavior is most consistent with that level of involvement.
    4. Consumer decision-making process.? Go through the six steps of the purchase process outlined in the readings and identify where marketing can influence each of the six steps. ?For example, if a consumer just identified a need for your product in step one, then the company can advertise how your product fills that need. ?Or, if a consumer purchased your product, the consumer can be called and asked about their satisfaction with the product and if there is any dissatisfaction steps can be taken to ensure the customer satisfaction. ?Be sure to be more specific with respect to your product or service than this example.

Be sure to follow all of the submission requirements outlined in the syllabus and provided below again for your easy reference:

??Prepare as a word processed document (such as Microsoft Word).?

??Your assignment should be the equivalent of two pages of double-spaced text, approximately 1/2 page for each of the four questions.

??Be sure your name, writing assignment number, and the name of your product or service are on the first page of your writing assignment.

??Use a simple 12-point font such as Times New Roman. ?Use black ink for majority of your work and only use colors if it enhances your ability to communicate your thoughts. ?

??If the writing assignment requires external research, be sure to use footnotes and include a bibliography. ?You may use MLA or APA style, or any other college-level style guide. More information about using a style guide can be found in the UMUC's virtual library accessible from your LEO classroom or at umuc.edu/library.?

Title: Samsung Mobile phones. it is due on Sunday 10 am in the morning.?


RUNNING HEAD: SAMSUNG MOBILE PHONES

 


 

NAME;

 

ASSIGNMENT NUMBER;

 

NAME OF PRODUCT; SAMSUNG MOBILES PHONES

 


 

1

 


 

SAMSUNG MOBILE PHONES

 


 

2

 


 

Samsung Mobile phones

 

Question one

 

Consumer Behaviour Model:...

 


Solution details:
STATUS
Answered
QUALITY
Approved
ANSWER RATING

This question was answered on: Oct 07, 2020

PRICE: $15

Solution~0002228227.zip (25.37 KB)

Buy this answer for only: $15

This attachment is locked

We have a ready expert answer for this paper which you can use for in-depth understanding, research editing or paraphrasing. You can buy it or order for a fresh, original and plagiarism-free copy (Deadline assured. Flexible pricing. TurnItIn Report provided)

Pay using PayPal (No PayPal account Required) or your credit card . All your purchases are securely protected by .
SiteLock

About this Question

STATUS

Answered

QUALITY

Approved

DATE ANSWERED

Oct 07, 2020

EXPERT

Tutor

ANSWER RATING

GET INSTANT HELP/h4>

We have top-notch tutors who can do your essay/homework for you at a reasonable cost and then you can simply use that essay as a template to build your own arguments.

You can also use these solutions:

  • As a reference for in-depth understanding of the subject.
  • As a source of ideas / reasoning for your own research (if properly referenced)
  • For editing and paraphrasing (check your institution's definition of plagiarism and recommended paraphrase).
This we believe is a better way of understanding a problem and makes use of the efficiency of time of the student.

NEW ASSIGNMENT HELP?

Order New Solution. Quick Turnaround

Click on the button below in order to Order for a New, Original and High-Quality Essay Solutions. New orders are original solutions and precise to your writing instruction requirements. Place a New Order using the button below.

WE GUARANTEE, THAT YOUR PAPER WILL BE WRITTEN FROM SCRATCH AND WITHIN YOUR SET DEADLINE.

Order Now