Answered: - i was stuck with my project in designing questionnaire to conduct

i was stuck with my project in designing ?questionnaire to conduct survey. please help me out with questionnaire (12-15 questions).Our project aim is to enhance awarness about the SQUARE in students of our college.

Focus Group Findings Report ? The Square

 

 

Introduction

 

The purpose of conducting a Focus Group for The Square was to discover what current

 

students of our College know about The Square, the services which are offered, and how

 

they think The Square can create brand awareness among other students in the school.

 

When conducting the focus group, demographic sheets were passed around for participants

 

to fill out.

 

 

From those demographic sheets, it was gathered that there was nine participants within the

 

age range of 19 to 29. Of those nine participants, three were female and six were male.

 

Seven of the participants were in their first year of college. The Square requested that the

 

participants were from a diverse range of programs, resulting in gathered participants from

 

the following programs:

 

 

BACX ? Business Administration ? Accounting (Fast Track)

 

BMHR ? Business Management ? Human Resources

 

 

BMAN ? Business Management

 

ECEP ? Early Childhood Education

 

HMAN ? Hospitality Management (2 participants)

 

ITPP ? Information Technology Professional

 

 

PETC ? Power Engineering Technology

 

PSWK ? Personal Support Worker

 

 

Participant Introduction and General Discussion about the Square

 

When displaying The Square logo, it was discovered that only two participants had seen the

 

logo before. Out of the two participants, one had noticed that logo in the hall (but could not

 

 

recall where) and the second was a business student (whom knew The Square was located

 

in F hall). When asking other participants whom had not seen the logo to describe what

 

they

 

 

Focus Group Strategy Report

 

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thought The Square was, the answer received was ?a group at the college?. When asking the

 

two who had seen the logo what The Square is, the answer given was that The Square was

 

an entrepreneurship assisting program.

 

 

While the logo caught their attention, most participants said they needed more information

 

for The Square and would like to know what The Square had to offer them. When asked

 

more about this, the participants though The Square should consider adding a short

 

descriptive sentence to the posters around the school.

 

 

The same business student who knew where The Square was located brought to attention

 

that there is a sign on the office door which informs students about drop-in sessions during

 

college hour. However, when this student walks by the office, the door is always closed,

 

making the sign seem old and the office seem intimidating.

 

 

When asked what kind of services the participants thought The Square could offer them,

 

participants answered that The Square was related to business so they assumed they would

 

offer resources related to business; such as financial help, and legal advice. Overall, not

 

many participants were aware of the services which The Square offered and all participants

 

were uncertain about the cost associated with those services, yet the majority assumed The

 

Square offered free services.

 

 

Advertising Techniques and Reach

 

 

What Media Vehicles are Effective?

 

 

None of the participants look into extracurricular activities within the college; however, the

 

focus group participants who were involved in this discussion were aware of posters

 

around the college advertising The Square, but only a few of them managed to read the

 

content on those posters. When asked about where they were most likely to notice posters

 

around the school, the following areas were mentioned:

 

 

Main Cafeteria

 

 

Focus Group Strategy Report

 

2

 

 

Reception

 

The International office, and

 

When heading down the library ramp.

 

 

Social media is another way that was preferred by the participants; as everyone

 

participating in the focus group had a Facebook account. However, when it came to our

 

college Facebook page, only six participants had like the page. Two of those six also

 

followed our College on Instagram. The most used Facebook page for the Group was the

 

Textbook Buy and Sell page for Our College students.

 

 

When it comes to the college email, three participants said they checked the Our email, but

 

only two of those three had used it during this semester, and one of the three had only

 

checked it after a teacher suggested it. Many participants chose to use the Desire to Learn

 

mail system instead since they felt it was more current.

 

 

Four participants were aware of the TV screens around the college and would occasionally

 

notice the content displayed. These four participants said it seemed as if the TV?s played the

 

same content on a loop, making them go unnoticed unless there was something new that

 

caught their attention.

 

 

All participants in the group agreed that it seemed as if the school advertised too much so

 

posters and the content on the TV?s would tend to go unnoticed.

 

 

What Media Vehicles Should The Square Try?

 

 

Three participants stated that they attended school events they had caught their eye

 

around the campus. Two participants stated that they have heard of Stress Week. Both

 

participants that had heard of Stress Week stated that the banner above the back door of

 

the school stood out to them and made Stress Week memorable. One participant stated that

 

the smashing a car event was memorable as well. Unfortunately none of the participants

 

live in residence so we could not further explore this media vehicle.

 

 

Six of the participants had attend the college orientation class. Two participants did not

 

attend the class because of late enrollment. Several participants believed this was a

 

 

excellent advertising opportunity for the Square because Enactus was advertised at the

 

orientation class.

 

 

All participants stated they want to know how that Square is going to benefit them. Free

 

food is advertised on the posters but participants stated that they would prefer to see the

 

long term advantages to the Square?s services. One participant stated that the Square could

 

get their attention by having more of a presence on the Our College website, MyOur, and

 

Desire To Learn.

 

 

Focus Group Strategy Report

 

3

 

 

Participants stated that display tables with representatives and freebies set up outside of

 

the cafe grabs their attention. Freebies such as pens paper and information pamphlets are

 

preferred by participants. Participants added that free food can grab their attention but not

 

commitment.

 

 

Participants claimed that if advertisements included the fact that all you need is a business

 

idea, and the Square could help you from there, it would get their attention. The was also

 

stated that smaller group sizes for the Square activities are prefer and participants would

 

like to read about that in advertisements.

 

 

What is the Best Way for you to Receive Information?

 

 

Seven participants stated that they would prefer if the first time they heard of the Square or

 

any new event or service there was a face to face interaction.

 

 

One participant who is currently receiving reminder emails from the Square about

 

upcoming events stated that he liked them and he thought the emails served their purpose

 

well. Another participant stated that they like to have an option of way to receive

 

information. Options such as Facebook, Our Email, personal email or text.

 

 

When the moderator passed around the yellow cards that the Square is currently using to

 

advertise all the participants stated that they really liked them but none of the participants

 

had seen them before. Participants stated that it may be a good idea to have a stack of cards

 

under the posters around the school so that they can walk away from the advertisement

 

with something tangible and memorable. The cards are used to advertise events and gather

 

emails to send reminders. The participants claimed that posters around the school where

 

not enough so our group concluded that perhaps if the Square setup two or three boxes

 

under posters in high traffic areas around the school it would grab students attention. The

 

box would be accompanied by a stack of yellow cards and perhaps a representative from

 

the Square. Students would be directed to fill out a yellow card and drop it into the box. The

 

Square could make this more interesting by turning the yellow cards into ballots and

 

creating a contest where a winner would be drawn from the box.

 

 

A few participants stated that they would tell their friends about their experience with the

 

Square if they had the opportunity to discuss their own ideas and have their own specific

 

 

questions answered. Another participant stated that a personalized experience would make

 

the Square good enough to share with friends.

 

 

A participant stated the number one thing that would keep them coming back to the Square

 

would be a face to face interaction with a Square representative. If the participant could ask

 

questions and have them answered then they would see the benefit in this service and want

 

more.

 

 

Participants stated that offering free food is not always the best incentive to keep student

 

coming back to the Square. The participant continued to say that free food is offered often

 

at

 

 

Focus Group Strategy Report

 

4

 

 

many other events so that promotion style does not set the Square services apart from

 

other events going on at the college.

 

 

Closing

 

Several participants stated that they prefer to hear about new services in person.

 

Participants prefer to hear the message from a friend who they can discuss the new service

 

with. Another way participants stated they could receive the message in person is through a

 

face to face conversation with a representative that is available at a table set up outside of

 

the cafe.

 

 

Half of the participants stated they would be interested in using the Square?s services after

 

learning more about it. Two of the participants stated they had business ideas they hope to

 

develop.

 

 

One participant stated that they would like to volunteer for the Square in order to learn

 

more about the opportunity. A participant from the Early Childhood Education program

 

added that some programs at Our College require volunteer hours to graduate. Our group

 

concluded that if the Square created a way for students from these programs to gain

 

volunteer hours working within the Square, the student would become knowledgeable of

 

the Square services and be able to recommend it to a friend with a business idea. This

 

would be a great technique for the Square to utilize since it would reach students enrolled

 

in programs other than business and reach students as early as in their first year.

 

 

A participant stated that market research is the first thing that comes to mind when they

 

think of entrepreneurial services. Business students are required to take a course about

 

market research in order to earn their diploma. One business student who participated in

 

this survey had already done this course and still felt that market research was tricky, time

 

consuming, and difficult to put together. This participant suggested The Square could

 

improve by providing some references and resources to help potential entrepreneurs

 

gather information and decide if their idea was worth pursuing at this time or a later date.

 

 

Focus Group Strategy Report

 

5

 

 

Appendix

 

 

Focus Group Strategy Report

 

6

 

 

Focus Group Participant Demographic Data:

 

 

9 Participants all were within the age range 19?29

 

 

Program

 

Year

 

Sex

 

AGE

 

BACX ? Business Administration Accounting (Fast Track)

 

2

 

M

 

19-29

 

BMHR - Business Management - Human Resources

 

2

 

F

 

19-29

 

BMAN - Business Management

 

1

 

M

 

19-29

 

ECEP - Early Childhood Education

 

1

 

F

 

19-29

 

HMAN - Hospitality Management

 

1

 

M

 

19-29

 

HMAN - Hospitality Management

 

1

 

M

 

19-29

 

ITPP - Information Technology Professional

 

1

 

M

 

19-29

 

PETC - Power Engineering Technology

 

 

1

 

M

 

19-29

 

PSWK ? Personal Support Worker

 

1

 

F

 

19-29

 

 

Focus Group Strategy Report

 

7

 

 



 

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