CASE A ? FIAT CHRYSLER (From Alliance to Acquisition)
This case discusses the joint venture between U.S. automaker, Chrysler, and Italian automotive major, Fiat. When Chrysler went bankrupt in 2009, only Fiat answered its call for help with $5 billion. The U.S. government had spent $8 billion to bail out Chrysler. The Fiat-Chrysler alliance consisted of two similar mass-market operations. Both offered each other a set of complementary skills and capabilities. In addition to cash, Chrysler needed attractive small cars that Fiat supplied. Fiat, on its part, needed novel models from Chrysler and made them in Italy. SergioMarchionne, who served as chairman and CEO of both Fiat and Chrysler practiced a more decentralized management style. He also hired third-country (non-US and non-Italian) executives to help reduce the?binational?cultural barriers. By 2011, Chrysler repaid $7.6 billion loans to the US and Canadian governments and bought out the shares both governments held. In 2014, Fiat acquired the remaining shares and owned 100% of Chrysler.
What has been done to avoid the ending of the relationship between the two companies and what lessons might be obtained by other companies that seek to expand globally through the use of joint ventures??? Note:? you may have to do some additional research!
- Give 3 to 5 valid and well-explained?reasons for your response. You may cite sources, but it is not required.
CASE A ? FIAT CHRYSLER
Many firms have entered into mergers in order to gain the market power and share in an
event that would bring the firm?s operated together. Different firms may use...
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