Maybank Group (Case Study)
1. What macro-environmental forces affect the banking industry in Malaysia? What opportunities arise due to these forces? What marketing strategies will you propose to tap these opportunities?
2. How has Maybank responded to the macro-environmental changes? Are the responses appropriate? What other responses would you suggest?
3. Will macro-environmental forces affecting other industries - such as the education industry, shoe industry, and transportation industry - be different from those in the banking industry? What are the similarities and differences? What implications can be drawn for marketing strategies as a result?
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Oct 07, 2020EXPERT
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