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(Answered)-please explain how you are going to supportMittalwith a


please explain how you are going to supportMittalwith a communication plan. Consider in particular

  • 1.?what will strengthen your publicly made key argument?
  • 2.?where?will?Arcelor?likely?attack?your?reputation?and?what?are?you?going?to?to?about?it??

Attached you'll find a generic?timeline?and relevant news?that you might find helpful (in parts) to lay out your plan to Lakshmi?Mittal

please use 11 Times new roman, keeping it within A4 page is fine,500 words?


milestones

 

during a deal

 

6 months

 


 

6 months

 


 

3 months

 


 

Strategic planning

 


 

Due Diligence

 


 

Valuation

 


 

Establish a listening mechanism

 

to monitor online and offline chatter

 


 

Develop rationale messaging,

 


 

and sentiment

 


 

Prepare announcement materials

 

Gain a strong understanding of

 


 

Conduct brand positioning

 

workshop

 


 

and mechanisms

 


 

the potential perceived threats and

 

opportunities the deal presents

 

stakeholders with

 


 

Develop strategic

 

communications plan

 


 

Increase readiness for story leaks

 


 

nuanced for each audience

 


 

Prepare key talking points

 

on ?fair? valuation to support the

 

strategic rationale

 


 

Prepare leak strategy & detailed

 

internal Q&A briefing on sensitive

 


 

Map out key stakeholders

 

Map out potential political/social

 

advocates and opponents

 

Conduct a competitor

 


 

issues

 

Begin to engage potential

 

advocates in general discussion

 

Begin to lay the ground perhaps

 


 

benchmarking exercise to establish

 


 

through subtle executive visits /

 


 

an overall image and SWOT analysis

 


 

attendance at forum?s conferences

 


 

of other buyers

 


 

etc

 

Strengthen corporate PR outreach

 

until end of transaction ? to enhance

 

credibility

 


 

1

 


 

3 months

 


 

1 month

 


 

Several Years

 


 

Negotiation

 


 

Contract signing

 

& beginning of

 

integration

 


 

Integration

 


 

Communicate with all

 

stakeholders the rationale behind

 


 

Prepare to initiate posttransaction integration initiatives

 


 

the deal (employees, investors,

 

customers, partners, political

 

leaders, union leaders etc)

 

Press release

 

Town hall meetings

 

Investor/analyst call

 

Customer communications

 

One-on-one meetings

 

Emails

 

Leverage advocate relationships

 


 

2

 


 

 


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DATE ANSWERED

Oct 07, 2020

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