please explain how you are going to supportMittalwith a communication plan. Consider in particular
- 1.?what will strengthen your publicly made key argument?
Attached you'll find a generic?timeline?and relevant news?that you might find helpful (in parts) to lay out your plan to Lakshmi?Mittal
please use 11 Times new roman, keeping it within A4 page is fine,500 words?
during a deal
Establish a listening mechanism
to monitor online and offline chatter
Develop rationale messaging,
Prepare announcement materials
Gain a strong understanding of
Conduct brand positioning
the potential perceived threats and
opportunities the deal presents
Increase readiness for story leaks
nuanced for each audience
Prepare key talking points
on ?fair? valuation to support the
Prepare leak strategy & detailed
internal Q&A briefing on sensitive
Map out key stakeholders
Map out potential political/social
advocates and opponents
Conduct a competitor
Begin to engage potential
advocates in general discussion
Begin to lay the ground perhaps
benchmarking exercise to establish
through subtle executive visits /
an overall image and SWOT analysis
attendance at forum?s conferences
of other buyers
Strengthen corporate PR outreach
until end of transaction ? to enhance
& beginning of
Communicate with all
stakeholders the rationale behind
Prepare to initiate posttransaction integration initiatives
the deal (employees, investors,
customers, partners, political
leaders, union leaders etc)
Town hall meetings
Leverage advocate relationships
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